On the 30 November the World Citrus Organisation (WCO) together with Fruitnet Media International hosted the Global Citrus Congress 2022. This third edition of the Congress attracted participants from across the international citrus business to discuss global market developments. The Congress showcased the annual WCO Northern Hemisphere Citrus Forecast, market analysis as well as presentations from leading citrus stakeholders in the areas of nutrition and environment.
This year the Global Citrus Congress took place over a three-hour online event with over 320 participants from across the international citrus business tuning in to key citrus developments. The Congress, jointly organised by the WCO and Fruitnet Media International for the third year running, covered the annual WCO Northern Hemisphere Citrus Forecast, market analysis from CIRAD, in addition to presentations from leading citrus stakeholders in the areas of nutrition and environment. The Congress also featured a panel discussion on ensuring the survival of today’s citrus business with citrus thought leaders.
Remarking on the 2022 Congress, the WCO Northern Hemisphere Co-Chair José Antonio Garcia Fernandez affirmed, “The Citrus Congress has undoubtedly been an excellent opportunity to discuss the situation of citrus business in the current highly uncertain environment. The challenges are enormous, including logistics, increasing demand, giving visibility to nutritional properties, promoting sustainable certifications and implementation of disruptive marketing campaigns. The WCO is committed to these objectives and is consolidating its position as an instrument by and for the global citrus sector. We hope that the next edition of this Congress will be held in person in 2023”.
WCO Southern Hemisphere Co-Chair Justin Chadwick also emphasized, “The participation at this year’s Global Citrus Congress confirms the importance of communication and the sharing of experiences, ideas and information. Good information leads to informed decision making, a key objective of the WCO is to collect, collate and distribute important global citrus information – the Congress was a great opportunity for this. The more we communicate the more we realise that we largely face the same challenges. By getting experts and those who have worked on solutions to share their experience, we can all learn and improve our sector. As a global citrus collective, we can compete with other fresh produce; the Congress gave delegates some important leads on how to compete better”.
The Global Citrus Congress is part of WCO’s activities to foster a truly global citrus community. As a not-for- profit organisation, the WCO’s mission is to discuss common issues affecting citrus producing countries, exchange information on production and market trends, foster dialogue on key policy areas and promote global citrus consumption. The Congress underpins this work, where WCO is a platform for dialogue and action for the global citrus industry.
All information about the Global Citrus Congress 2022 is available here.
Note to the Editors: The World Citrus Organisation is a global platform for dialogue and action that brings together citrus producing countries. For more information, contact the association at email@example.com or visit the association website worldcitrusorganisation.org